When you’re running your own business, honesty is important. Honesty tells you if you’re making money, if the new hire you hoped would be your star has turned into the rotten apple no one wants, and if outsourcing some of your work is a bad idea. Today, I’m going to discuss the disadvantages of outsourcing your marketing. 1. You have little say over how your outsourced help uses their time. You...
The problem: You don’t like the marketing copywriter you’ve hired to do some work and you still owe them money. If only you knew the warning signals, you’d have backed out earlier. I’m a copywriter, and I’ve had clients who were unhappy with my work. After dissecting those assignments (an unpleasant experience, let me tell you), I discovered a few commonalities. I’ll share them here with you so...
How do you bore your audience quickly? By using any of the following tactics to open your blog post. 1. General comments These are observations like, “Technology is increasingly faster now than ever before,” or “The world has never before been this complex.” These general statements are not only hyperboles, but I’ve been reading them for years now. When will we not be in a faster or more...
