Tag: copywriting

  • 5 Disadvantages of Outsourcing Your Marketing

    When you’re running your own business, honesty is important. Honesty tells you if you’re making money, if the new hire you hoped would be your star has turned into the rotten apple no one wants, and if outsourcing some of your work is a bad idea. Today, I’m going to discuss the disadvantages of outsourcing…

  • What Went Wrong with Your Marketing Copywriter

    The problem: You don’t like the marketing copywriter you’ve hired to do some work and you still owe them money. If only you knew the warning signals, you’d have backed out earlier. I’m a copywriter, and I’ve had clients who were unhappy with my work. After dissecting those assignments (an unpleasant experience, let me tell…

  • How to Open a Blog Post: By Not Using These 3 Tactics

    How do you bore your audience quickly? By using any of the following tactics to open your blog post. 1. General comments These are observations like, “Technology is increasingly faster now than ever before,” or “The world has never before been this complex.” These general statements are not only hyperboles, but I’ve been reading them…