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3 Reasons to Not Hire a Copywriter and Save Yourself Some Money
If you run your own business, you likely write your own copy to help your bottom line. I used to do my own bookkeeping, spent hours sifting through free but legal stock photography, and even contemplated designing the covers of my novels just to save money. Eventually, though, we have to delegate or we dry…
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5 Disadvantages of Outsourcing Your Marketing
When you’re running your own business, honesty is important. Honesty tells you if you’re making money, if the new hire you hoped would be your star has turned into the rotten apple no one wants, and if outsourcing some of your work is a bad idea. Today, I’m going to discuss the disadvantages of outsourcing…
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What Went Wrong with Your Marketing Copywriter
The problem: You don’t like the marketing copywriter you’ve hired to do some work and you still owe them money. If only you knew the warning signals, you’d have backed out earlier. I’m a copywriter, and I’ve had clients who were unhappy with my work. After dissecting those assignments (an unpleasant experience, let me tell…
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How to Open a Blog Post: By Not Using These 3 Tactics
How do you bore your audience quickly? By using any of the following tactics to open your blog post. 1. General comments These are observations like, “Technology is increasingly faster now than ever before,” or “The world has never before been this complex.” These general statements are not only hyperboles, but I’ve been reading them…
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8 Ways to Save Money When Working With a Freelance Writer
Time equals money. That’s nothing new, and yet it’s often forgotten. One thing that could hold you off from hiring a freelance writer is the cost. Any freelancer who values your business will find ways to help you keep costs down, no matter what they charge per hour. So, here are eight tips you can…
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Define Your Needs When Outsourcing Writing
Finding the right writer when you’re outsourcing your writing can be tough. Writers are like snowflakes: no two are the same. They’ll differ in their writing style, personality, and client interactions. You need to find the writer who fits you and your organization best. Some writers will charge more per hour than others, and you…
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How Do Freelance Writers Set Their Rates?
I’ve seen advertised rates for freelance writers from $5/hour to over $200/hour. Why such a huge range? Freelance writers set their fees based on many factors, and this results in some charging as little as $35 CAD per hour and others charging over $200 CAD per hour. (The Professional Writers Association of Canada gives a larger selection of…